Executive Summary & Why This Matters
A focused plan for the three months before you start applying, built around the skills SEO Specialist employers screen for. In competitive hiring landscapes, small differences in signaling, formatting, and strategic presentation compound into major outcomes. This playbook synthesizes proven hiring insights to help candidates bypass common screening bottlenecks.
- Days 1–30: fundamentals of keyword research and ‘on-page and technical SEO’, plus hands-on practice with Google Search Console.
- Days 31–60: build one project using link building and Google Analytics 4, and write it up.
- Days 61–90: practise interview topics (on-page versus technical SEO and running a content-gap analysis), polish your resume and start applying.
- Study in focused blocks and review weekly; shipping small outputs beats passive watching.
- Measure readiness with mock interviews and ask for feedback on your project.